Algarve tourism authorities have launched a campaign encouraging tourists to enjoy “a different kind of energy” this winter.
Visit Algarve invites visitors from northern climes to escape harsh winter weather while also saving on energy bills. “This winter you can choose how to spend your energy. Escape to the safe haven that is southern Portugal. A place where energy is well spent.”
The campaign is accompanied by a video highlighting “another way of living life” – spending energy in nature, in the sea and on sports, as well as remotely and sustainably.
Launched in conjunction with the Algarve business association NERA, one of the key aims of the campaign is to offer an attractive option for those suffering from the current energy crisis, especially in central and northern countries which have a greater dependency on energy for heating.
According to Algarve Tourist Association president João Fernandes, the region’s sun and year-round mild climate, together with its diverse array of outdoor activities, are ideal for visitors who want to focus on their well-being and comfort while also enjoying a relaxing winter.
He said the Algarve always welcomes visitors with a warm hug and provides them with interesting ways to use their energy. Furthermore, during winter tourists can discover the region at a different and calmer pace.
For those keen to enjoy nature, the campaign notes that the Algarve is home to salt evaporation ponds, rocky outcrops, long stretches of sandy beaches and steep hills with hidden viewpoints. Popular activities include birdwatching, walking trails and cycling routes. “The diversity of nature in the Algarve is sure to amaze all who explore it.”
As for the sea… “Whether gliding across the water in a sailboat, lifted above it on a kite or cutting through it on a surfboard, the influence of the warmer nearby Mediterranean on our choppier Atlantic waters provides excellent conditions for all kinds of water sports. There’s no better place to spend your energy this winter than in the water.”
Visit Algarve notes that “there are many reasons why the Algarve has become a destination of excellence chosen by athletes, sports teams and clubs to take their sporting prowess to the next level” – including the region’s 300 days of sunshine a year. “Sweat it out outdoors on any pitch, court or course as you explore the range of sporting activities and events available in the Algarve.” These include road cycling, the Eurovelo 1 Atlantic coast cycling route, top-flight golf amenities and adventure-based activities.
When it comes to working remotely, the Algarve is one of Europe’s hotspots for digital nomads. “Snap up off-peak deals for longer stays in dreamy destinations surrounded by like-minded nomads, and enjoy mild temperatures, hearty meals and surprising festivities across the region. Enjoy being in Europe’s top holiday destinations from the moment you clock off, made all the easier by Portugal’s brand-new remote worker visa.”
And finally…sustainability. “Reduce your carbon footprint when you use the best kind of energy there is: your own. The Algarve’s sunny climate beckons you outside to get moving, allowing you to spend your energy the best way there is, whether that’s cycling, walking, running or surfing our famous waves. Forget traffic jams and heating bills: here, you can feel the freedom of nature calling – the place to spend your energy for a more sustainable world.”
In short, concludes Visit Algarve, “No matter what makes the Algarve your dream destination, spend your energy in the sunshine this winter.”
